Germany has one of Europe's most established workwear markets, with demand coming from construction, manufacturing, logistics, engineering and other professional industries. Businesses need clothing that can handle demanding working conditions while providing comfort, durability and an appropriate level of protection.
According to the Centre for the Promotion of Imports (CBI), Germany imported approximately €793 million worth of men's and women's workwear in 2024. This underlines the importance of the German market for workwear suppliers and international brands.
But which companies are worth considering when choosing professional workwear in Germany?
From established German businesses with decades of experience to international brands and emerging suppliers, the market offers a wide range of options.
In this guide, we compare 10 workwear brands available in Germany in 2026, looking at their product ranges, market positioning and main strengths.
Quick Overview: Top 10 Workwear Brands in Germany
| Brand | Country of Origin | Main Strength |
|---|---|---|
| 1. Strauss | Germany | Extensive workwear range and brand recognition |
| 2. KÜBLER | Germany | Industrial workwear and professional clothing |
| 3. BP (Bierbaum-Proenen) | Germany | Workwear for multiple professional sectors |
| 4. PLANAM | Germany | Practical workwear and value for money |
| 5. Würth MODYF | Germany | Workwear for trades and construction |
| 6. FHB | Germany | Traditional tradeswear and craftsmanship |
| 7. MASCOT | Denmark | Functional and durable professional clothing |
| 8. Snickers Workwear | Sweden | Technical workwear and ergonomic design |
| 9. PKA Klöcker | Germany | Professional workwear and protective clothing |
| 10. WERKVIS | Germany | Modern workwear and high visibility clothing |
This is an editorial selection, not an official market-share ranking. The order reflects brand recognition, product range, industry relevance and positioning in the German workwear market. Some brands are international companies with an established presence in Germany rather than German-owned businesses.
1. Strauss – One of Germany's Best-Known Workwear Brands
Country: Germany
Founded: 1948
Specialisation: Professional workwear, safety footwear and occupational safety equipment
Website: www.strauss.com
Strauss, formerly known as Engelbert Strauss, is one of the most recognisable workwear brands in Germany.
Founded in 1948, the family-owned company has developed from a workwear specialist into a broad supplier of professional clothing, safety footwear, tools and occupational safety equipment.
Its collections cover a wide range of professional applications, from construction and skilled trades to industrial work and logistics.
What Makes Strauss Stand Out?
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Extensive selection of work trousers, jackets and workwear accessories.
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Recognisable designs and established brand identity.
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Dedicated workwear collections for different occupations.
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Safety footwear and additional occupational equipment.
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Direct online shopping and physical workwear stores.
Best for: Businesses and professionals looking for a comprehensive workwear supplier with a broad product range.
Strauss is particularly relevant for companies that prefer to purchase clothing, footwear and accessories from one established supplier.
2. KÜBLER – A Traditional German Workwear Specialist
Country: Germany
Founded: 1956
Specialisation: Industrial workwear, protective clothing and corporate workwear
Website: www.kuebler.eu
KÜBLER has a long history in the German workwear industry. The company began in 1956 in Schorndorf and initially focused on traditional occupational clothing.
Over the years, its product range expanded to include modern workwear for industrial employees, skilled trades and other professional sectors.
KÜBLER is particularly recognised for its combination of traditional workwear experience and modern functional garment design.
What Makes KÜBLER Stand Out?
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Long-standing experience in professional clothing.
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Workwear collections for industrial and trade applications.
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High visibility and protective clothing options.
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Functional garment designs and practical details.
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A strong focus on professional users.
Best for: Industrial companies, construction businesses and organisations looking for established workwear solutions.
Its long history and specialised product development make KÜBLER an important name in the German workwear market.
3. BP (Bierbaum-Proenen) – More Than 230 Years of Professional Clothing Experience
Country: Germany
Founded: 1788
Specialisation: Workwear, medical clothing, industrial clothing and protective garments
Website: www.bp-online.com
Bierbaum-Proenen, widely known as BP, is one of Germany's oldest professional clothing companies.
Founded in Cologne in 1788, the family-owned business has developed a broad range of occupational clothing for different industries.
Unlike brands that focus mainly on construction and tradeswear, BP serves several professional sectors, including healthcare, hospitality, industry and skilled trades.
Its BProtected collection also covers protective clothing and high visibility workwear.
What Makes BP Stand Out?
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More than two centuries of company history.
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Workwear for a wide range of professional sectors.
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Dedicated collections for industrial and protective clothing.
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Functional designs and practical garment features.
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Experience in corporate and professional clothing.
Best for: Businesses in healthcare, hospitality, manufacturing and industrial environments looking for specialised occupational clothing.
BP is an interesting option for companies that need different types of professional uniforms across multiple departments.
4. PLANAM – Practical Workwear for Different Industries
Country: Germany
Specialisation: Work trousers, jackets, high visibility clothing and weather protection
Website: www.planam.de
PLANAM is a well-established German workwear brand offering practical clothing for a wide range of applications.
Its collections include work trousers, jackets, softshell clothing, rainwear, thermal workwear and high visibility garments.
The company focuses on combining functionality, comfort and availability across different product categories.
What Makes PLANAM Stand Out?
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Broad selection of everyday workwear.
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Dedicated high visibility collections.
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Options for outdoor and cold-weather work.
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Different product lines for construction and industrial applications.
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Practical clothing solutions for professional users.
Best for: Small and medium-sized businesses, construction companies and professional buyers looking for functional workwear across different price ranges.
PLANAM is particularly relevant for buyers who need a variety of basic workwear products and protective clothing within one product range.
5. Würth MODYF – Workwear Backed by the Würth Group
Country: Germany
Founded: 1997
Specialisation: Workwear, safety footwear and clothing for skilled trades
Website: www.modyf.de
Würth MODYF was established in 1997 as part of the Würth Group.
The brand was developed to provide professional clothing for craftsmen, construction workers and other skilled professionals.
Its product portfolio includes work trousers, jackets, shirts, safety footwear and accessories.
The connection with the Würth Group also gives the brand access to an established professional customer network.
What Makes Würth MODYF Stand Out?
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Strong connection with the Würth Group.
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Workwear developed for trades and construction.
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Range of clothing and safety footwear.
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Customisation services for company workwear.
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Established distribution channels.
Best for: Tradespeople, construction businesses and companies already purchasing tools and equipment through the Würth network.
Würth MODYF is a relevant choice for businesses looking to combine workwear purchases with their existing professional supply arrangements.
6. FHB – Specialist Workwear for Traditional Trades
Country: Germany
Specialisation: Traditional tradeswear, guild clothing and modern workwear
Website: www.fhb.de
FHB has a particularly strong position in traditional German tradeswear.
The brand is closely associated with Zunftkleidung, the traditional clothing worn by skilled tradespeople, particularly carpenters, roofers and other construction professionals.
Over time, FHB expanded beyond traditional guild clothing and introduced modern workwear collections for a wider range of occupations.
What Makes FHB Stand Out?
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Strong heritage in traditional tradeswear.
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Specialisation in guild clothing.
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Modern workwear collections.
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Garments designed for skilled trades.
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Established reputation among professional craftsmen.
Best for: Carpenters, roofers, joiners and other skilled tradespeople who value traditional workwear styles and specialised clothing.
FHB stands out because of its strong connection to traditional German craftsmanship.
7. MASCOT – Danish Workwear with a Strong German Market Presence
Country: Denmark
Specialisation: Functional workwear, safety clothing and corporate uniforms
Website: www.mascotworkwear.com
Although MASCOT is not a German company, it is an established international workwear brand with a presence in the German market.
The company is known for professional clothing designed for demanding working environments.
Its collections cover work trousers, jackets, sweatshirts, shirts, safety clothing and accessories.
MASCOT places particular emphasis on functional garment construction, material selection and product testing.
What Makes MASCOT Stand Out?
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Broad range of professional workwear.
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Functional designs for demanding occupations.
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Different fits and product options.
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Workwear for construction, industry and service sectors.
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Strong international distribution.
Best for: Professional users and businesses looking for functional workwear with a broad product selection.
MASCOT is a strong international competitor for established German brands, particularly in the professional workwear segment.
8. Snickers Workwear – Technical Clothing for Professional Craftsmen
Country: Sweden
Founded: 1975
Specialisation: Technical workwear, work trousers and protective clothing
Website: www.snickersworkwear.com
Snickers Workwear was founded in Sweden in 1975 by craftsman Matti Viio.
The brand developed around a simple idea: workwear should make professional tasks easier rather than restrict movement.
Today, Snickers Workwear is part of Hultafors Group and is particularly well known for its technical work trousers and functional clothing for skilled trades.
What Makes Snickers Workwear Stand Out?
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Technical work trousers with practical pocket solutions.
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Garments designed for freedom of movement.
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Functional knee protection solutions.
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Technical jackets and certified high visibility clothing.
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Strong focus on professional craftsmanship.
Best for: Electricians, installers, construction workers and other tradespeople who require functional clothing for physically demanding tasks.
Snickers Workwear has established a clear position in the professional tradeswear segment through its technical approach to product development.
9. PKA Klöcker – Professional Workwear and Protective Clothing
Country: Germany
Specialisation: Workwear and personal protective clothing
Website: www.pka-klöcker.de
PKA Klöcker is another German name worth considering when comparing workwear suppliers.
The company focuses on professional workwear and protective clothing for industrial and commercial applications.
For businesses that need clothing suitable for regular use in demanding working environments, PKA is a relevant brand to include in the comparison.
What Makes PKA Klöcker Stand Out?
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German workwear market presence.
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Professional clothing and protective apparel.
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Product options for industrial and commercial users.
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Focus on practical workplace requirements.
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A useful alternative when comparing established workwear suppliers.
Best for: Industrial companies and businesses looking for professional workwear and protective clothing.
When comparing PKA with other brands, buyers should review the specific garment ranges, certifications and availability required for their industry.
10. WERKVIS – A New Generation of Workwear Brands from Germany
Country: Germany
Established: 2024
Headquarters: Frankfurt am Main
Specialisation: High visibility clothing and professional workwear
Website: www.werkvis.com
WERKVIS represents a newer generation of workwear brands entering the European market.
Based in Frankfurt am Main, Germany, the brand focuses on high visibility clothing and professional workwear for construction, logistics, industrial and outdoor working environments.
While traditional brands often build their reputation over decades, newer companies have opportunities to approach workwear from a more flexible and modern perspective.
WERKVIS focuses on combining practical garment functions, contemporary designs and workwear solutions for professional customers.
What Makes WERKVIS Different?
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Specialisation in high visibility clothing and professional workwear.
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Product collections for different working environments.
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High visibility jackets, vests, trousers and other workwear.
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Options designed around European workwear requirements.
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No minimum order quantity for B2B customers.
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European stock and delivery solutions.
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A product range covering different professional needs and budgets.
Best for: Workwear distributors, wholesalers, construction companies and professional buyers looking for a modern European workwear supplier.
For businesses purchasing workwear in larger quantities, flexibility, stock availability and communication with suppliers are also important considerations.
As the brand continues to develop its European presence, WERKVIS aims to offer an alternative to traditional workwear suppliers, particularly in the high visibility clothing segment.
Comparison: Which Workwear Brand Is Best for Your Business?
The best brand depends on the type of workwear required, the working environment and the company's purchasing priorities.
| Brand | Main Strength | Particularly Suitable For |
|---|---|---|
| Strauss | Extensive product range | General professional workwear |
| KÜBLER | Industrial clothing | Industry and construction |
| BP | Multiple professional sectors | Industry, healthcare and hospitality |
| PLANAM | Practical workwear | Construction and outdoor work |
| Würth MODYF | Tradeswear and distribution | Craftsmen and construction |
| FHB | Traditional tradeswear | Skilled trades |
| MASCOT | Functional workwear | Industrial and professional users |
| Snickers Workwear | Technical garment design | Construction and trades |
| PKA Klöcker | Protective clothing | Industrial applications |
| WERKVIS | High visibility and modern workwear | Distributors and B2B buyers |
How to Choose the Right Workwear Supplier in Germany
Choosing a workwear brand is not simply about comparing product prices.
For businesses purchasing clothing for entire teams or distributing workwear to professional customers, several factors should be considered.
1. Product Range
Does the supplier offer everything your business needs?
Some brands focus mainly on traditional workwear, while others provide specialist high visibility clothing, weather protection or protective garments.
A supplier with a suitable product range can make purchasing and stock management easier.
2. Product Quality and Durability
Workwear is exposed to regular washing, friction and demanding working conditions.
Material quality, stitching, garment construction and reflective tape performance should all be considered before making a purchasing decision.
3. Certifications and Safety Requirements
For companies purchasing protective clothing, compliance with relevant European standards is essential.
For example:
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EN ISO 20471: High visibility clothing.
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EN 343: Protection against rain and adverse weather.
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EN 17353: Enhanced visibility equipment for medium-risk situations.
Always check the certification and intended application of individual garments rather than relying on a brand name alone.
4. Stock Availability and Delivery
For distributors and companies with multiple employees, reliable stock availability is particularly important.
Before choosing a supplier, consider:
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Availability of different sizes and colours.
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Replenishment times.
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European warehouse locations.
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Order processing speed.
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Delivery options for bulk purchases.
5. Minimum Order Quantities and B2B Pricing
Minimum order quantities can have a significant impact on purchasing decisions.
Some suppliers are more suitable for large corporate orders, while others offer more flexibility for smaller businesses and distributors.
It is worth comparing wholesale pricing, volume discounts, payment terms and ordering flexibility.
Final Thoughts: Which Workwear Brands Should You Consider in 2026?
Germany offers a diverse workwear market, with established domestic companies and international brands competing across different professional segments.
Strauss remains one of the most recognisable names, while KÜBLER, BP and PLANAM have strong positions in professional clothing. Würth MODYF and FHB offer specialised solutions for skilled trades, while MASCOT and Snickers Workwear bring international experience and technical product development to the German market.
For buyers looking beyond traditional suppliers, newer brands such as WERKVIS are also worth exploring, particularly in the high visibility clothing and professional workwear segments.
Ultimately, the right choice depends on your company's requirements, budget, product specifications and supply needs.
Comparing several suppliers before making a purchasing decision can help businesses find workwear that meets both operational and commercial expectations.
