A+A 2025: Four Days That Moved WERKVIS Forward
The A+A 2025 trade fair marked a major milestone for WERKVIS. As a young European hi-vis workwear brand, WERKVIS showcased its products for the first time in Düsseldorf, gaining valuable feedback, forming new partnerships, and confirming that its vision of combining safety, quality, and modern style resonates across Europe. The four days brought real conversations, insights for future development, and strong momentum for what comes next.
The final day of A+A 2025 has come to an end, and for us at WERKVIS, these four days have been intense, rewarding, and eye-opening.
This was our first time exhibiting at A+A as a young brand, and we came here with both excitement and curiosity, to show who we are but also to listen and learn.
Real Conversations, Real Feedback
From the first morning, visitors gradually arrived at our booth in Hall 15, Booth B14. Throughout the fair, we had a steady flow of professionals stopping by to learn about our products, ask questions, and take a closer look at the materials and details.
Many compared our jackets and vests with what they already use. We heard comments like:
“This feels heavier and more solid.”
“The fit is much better, it looks modern.”
“Finally, reflective clothing that doesn’t look like a construction site uniform.”
That kind of feedback meant more to us than any compliment on design. It showed that people notice the difference we are trying to make: better quality, better fit, and a more European sense of style.
New Partners, New Possibilities
We had meaningful talks with distributors and professionals from across Europe, some small, some large. Many were surprised by how fast our Cologne warehouse can deliver and how flexible our approach to cooperation is.
A few partnerships were already confirmed during the exhibition, and more discussions will continue after the fair. For a brand that only started last year, that is a big step forward.
Lessons and Insights
We also learned a lot. Some visitors gave us suggestions about pocket design, fabric thickness, and size grading between EU regions. Others asked for additional certifications or private label options.
These are the kinds of details we will take back to our design and production teams, because they show us exactly where the market needs are moving.
The Team Behind It All
Behind every conversation, there was our small but dedicated team, preparing samples early in the morning, adjusting displays, handing out catalogs, and talking non-stop in English and German.
Even when our voices were gone by the end of each day, the energy never dropped. Seeing people genuinely interested in our work made it worth every hour of preparation.
Looking Ahead
A+A 2025 was not just an exhibition for us. It was proof that WERKVIS is growing in the right direction. We came here as newcomers, but we are leaving with confidence, experience, and a network that will shape our next chapter.
To everyone who stopped by, shared feedback, or simply said “keep going,” thank you.
We will see you again soon, stronger and even more visible.
Next post
A+A 2025 Day 1: A Busy and Exciting Start for WERKVIS
Updated on 04 November 2025
